近年来，随着故事片、纪录片和宣传片的不断更新和迭代，具有创新创意和表达方式的作品层出不穷，理论区分的滞后导致人们眼中三者的界限逐渐模糊。三者之间有什么区别吗？有什么区别？业内的不同观点引起了很多争议。

　　一、专题片

　　专题片是一种针对性很强的影片类型，它通常是首先有一个很明确的主题，然后围绕着这个主题去展开论述，用镜头语言旁征博引，最终论证这个主题。其框架相当严谨，结构分明，主线清晰；一般情况下，专题片是“先解说，后画面“，解说词是专题片最重要的部分，在专题片里，画面是为解说服务的，这也是专题片最大的特点之一。

　　1、专题节目是第三人称

　　2、强故事形态

　　3、因果逻辑的单线形态

　　4、专题就是架构故事 专题的逻辑就是故事逻辑

　　专题片是对当前或过去时段的纪实叙述，以企业、生活或人文中某一主题进行深入报道，采用平实、客观的手法近距离的阐述，即便有艺术成分的添加，也要遵循最为贴近的风格，更多的展现文化、历程和愿景。简言之就是新颖而不张扬，平实而又深邃。

　　二、纪录片

　　纪录片最明显的特点是纪实，忠实的记录，它不去证明一个什么主题，它只是告诉你，在某个地方、某个时期、某些人物（或者动植物、地质、乃至宇宙）、发生了什么，以及它们的前因后果。是在没有任何脚本、任何策划的情况下，去跟踪某个事件，你完全不知道它的走向将会怎样。

　　1、以真实为核心

　　2、文化品质更强

　　3、独特的人文性，时间性与结构性

　　中国第一部真正意义上的纪录片是拍摄于1911年的《武汉战争》，由上海的一名杂技表演艺术家朱连魁拍摄，记录了义军与清军交战的若干场景。中国纪录片自诞生以来就承载着极强的社会功能，记录战争事实、呼吁救亡启蒙、鼓舞军民士气。

　　三、宣传片

　　宣传片是一种非常独特的电视片类型表现，主体都是很大的，最小也是一个企业、或者事业单位的形象宣传，大一些的要宣传一个城市，乃至一个国家。

　　宣传片的制作特点也很明显，首先是画面必须非常精美，它不追求真实，只注重美感；它也不一定要有一条清晰的脉络主线，可以任意拼接，甚至连解说词都可以没有，只要达到宣传效果，什么样的表现手法都可以用。电视宣传片非常像文学作品中的诗歌和散文，讲究美和意境。

　　1、整体容纳性更强

　　2、含有更多艺术美化效果

　　宣传片是宣传企业形象的最好手段之一。它能非常有效地把企业形象提升到一个新的层次，更好地把企业的产品和服务展示给大众，能非常详细说明产品的功能、用途及其优点（与其他产品不同之处），诠译企业的文化理念，所以宣传片已经成为企业必不可少的企业形象宣传工具之一。宣传片除了能有效地提升企业形象，更好地展示企业产品和服务，说明产品的功能、用途、 使用方法以及特点，已广泛运用于展会招商宣传，房产招商楼盘销售，学校招生，产品推介，旅游景点推广， 特约加盟，推广品牌提升，宾馆酒店宣传，使用说明，上市宣传等等。

　　In recent years, with the continuous update and iteration of feature films, d0cumentaries and promotional films, works with innovative ideas and expressions have emerged in an endless stream. The lag in theoretical distinction has led to the gradual blurring of the boundaries between the three in people's eyes. Is there any difference between the three? What's the difference? Different opinions in the industry have caused a lot of controversy. So, let us understand these three movies again.

　　One, feature film

　　feature film is a very specific type of film. It usually first has a very clear theme, and then discusses it around the theme, and uses the lens language to quote widely, and finally demonstrate the theme. The framework is quite rigorous, the structure is clear, and the main line is clear. In general, the feature film is "comment first, then the picture". The commentary is the most important part of the feature film. One of the biggest features of the feature film.

　　1. The feature program is in the third person

　　2, strong story form

　　3. The single-line form of causal logic

　　4. The topic is the structure story, and the logic of the topic is the story logic

　　A feature film is a d0cumentary narrative of the current or past period, with in-depth reports on a certain theme in business, life or humanities, using plain and objective methods to explain at close range. Even if there is an artistic element, it must follow the closest Style, more to show culture, history and vision. In short, it is novel and unassuming, plain and profound.

　　2. d0cumentary

　　The most obvious feature of a d0cumentary is a d0cumentary and a faithful record. It does not prove a subject, it just tells you that in a certain place, a certain period, certain characters (or flora, fauna, geology, or even the universe), something happened. What, and their cause and effect. It is to track an event without any scr1pt or any planning. You have no idea what its direction will be.

　　1. Reality is the core

　　2. Stronger cultural quality

　　3. Unique humanity, timeliness and structure

　　The first real d0cumentary in China was the "Wuhan War" filmed in 1911. It was filmed by an acrobatic artist Zhu Liankui in Shanghai. It recorded several scenes of the fighting between the Rebels and the Qing army. Since its inception, Chinese d0cumentaries have carried a strong social function, recording the facts of war, calling for enlightenment for national salvation, and boosting the morale of the military and civilians.

　　3. Promotional film

　　Promotional film is a very unique type of television film. The main body is very large. The smallest is the image promotion of an enterprise or institution. The larger one must promote a city or even a country.

　　The production characteristics of the promotional film are also obvious. First of all, the picture must be very exquisite. It does not pursue reality, but only pays attention to beauty; it does not have to have a clear main thread, it can be spliced ??at will, and there is no commentary, as long as Any expression technique can be used to achieve the publicity effect. TV promos are very much like poetry and prose in literary works, and they pay attention to beauty and artistic conception.

　　1, the overall capacity is stronger

　　2, contains more artistic beautification effects

　　Promotional film is one of the best means to promote the corporate image. It can effectively raise the corporate image to a new level, better show the company’s products and services to the public, and can explain the product’s functions, uses and advantages (different from other products) in great detail. Translating corporate cultural concepts, promotional videos have become one of the indispensable corporate image publicity tools for companies. In addition to effectively enhancing the corporate image, the promotional video better showcases corporate products and services, and explains the functions, uses, methods and characteristics of the product. It has been widely used in exhibitions, investment promotion, real estate sales, school enrollment, product promotion, Tourist attraction promotion, special franchise, promotion of brand promotion, hotel promotion, instructions for use, listing promotion, etc.

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